NBA All-Star 2022 — Bella Oriella

Creative & Senior Art Director

AT&T Playmaker at NBA Crossover

AT&T Playmaker at NBA Crossover

A show-stopping footprint prominently located at NBA Crossover (the NBA’s fan fest) featuring a 3D body scanner, AR Playground, and interactive digital Lebron activation.

Live from Cleveland, OH (my hometown!!)

Live from Cleveland, OH (my hometown!!)

The 3D Body Scanner

The 3D Body Scanner

The crown jewel of the activation was the 3D body scanner. Using photogrammetry, fans were scanned into the metaverse and received their own personal AR avatars to enter the world of augmented reality.

Step 1: Scan your body

Step 1: Scan your body

Step 2: Scan a scene's QR code

Step 2: Scan a scene's QR code

Step 3: Record your avatar in the AR Playground

Outfitted with 5 large, thematically-relevant dioramas, the AR Playground provided a place for fans to utilize their AR avatars within and film their own All-Star moments

WNBA Star Chiney Ogwumike seeing her avatar for the first time

A rooftop court in Cleveland, inspired by the guardian bridge

A rooftop court in Cleveland, inspired by the guardian bridge

Fans could put themselves on stage at All-Star

Fans could put themselves on stage at All-Star

Or in outer space!

Or in outer space!

Fan Avatars were realistic and took only minutes to produce

Fan Avatars were realistic and took only minutes to produce

AT&T Playmaker Lebron Edition

AT&T Playmaker Lebron Edition

Fans at home and on-site could access an AR LeBron and position him to dunk, slam, and posterize anything, anywhere.

AT&T Pregame Concert

AT&T Pregame Concert

Fans in Cleveland had the opportunity to see Jack Harlow and Cautious Clay at an event sponsored by AT&T

Cautious Clay killing it on the flute

Cautious Clay killing it on the flute

Jack Harlow grabbing one for the 'gram

Jack Harlow grabbing one for the 'gram